ABOUT US

🕊️ Where Ancient Wisdom Meets Modern Spirit

✧ Our Story

JadeTale began with a simple but powerful belief: the soul remembers what the world forgets.

Rooted in the timeless beauty of Chinese jade and crystals, we create jewelry that speaks to more than style — it speaks to your essence. As founders with deep ties to both Eastern traditions and global aesthetics, we were inspired to bridge cultural depth with contemporary wearability.

What began as a passion for storytelling through gemstones has grown into a movement — one that invites women around the world to rediscover their inner compass, reconnect with ancient wisdom, and wear jewelry that empowers, protects, and inspires.

Every piece from JadeTale is a chapter in your story — one of strength, grace, and self-discovery.

✧ Our Craft

Each JadeTale piece is hand-selected and handcrafted with reverence — not only for the stone, but for the meaning it holds.

We work closely with skilled artisans and lapidary experts who understand that true craftsmanship honors both material and spirit. From calming Moonstone to protective Black Obsidian, each gemstone is cleansed and charged before being transformed into wearable intention.

Our designs draw from iconic cultural symbols — the Peace Buckle, the Pixiu, the Lotus, the Yin-Yang balance — while embracing minimalist modern forms that transcend trends. The result is jewelry that feels like ritual, but wears like second skin.

✧ Our Philosophy

JadeTale is more than adornment. 
It’s alignment.
It’s intention.
It’s identity.

We believe jewelry should not just match your outfit — it should match your energy. That’s why we create collections around spiritual archetypes and personal transformation. Whether you're the Mystic, the Empress, the Healer, or the Seeker, your path is honored here.

Inspired by Eastern metaphysics, we honor the energy within each stone and within each person. We don’t sell jewelry. We craft talismans for your becoming.

✧ From the Founder

JadeTale is the vision of Xiaoyi (Ellen), a quality expert and storyteller who has worked in fashion and global product assurance since 2003. Though her career took her across continents and brands, her heart always returned to something deeper — the quiet strength of her roots.

Growing up in China, she watched her grandmother wear a jade bangle every day — not for fashion, but for protection, meaning, and legacy. That early connection never faded.

In 2013, Xiaoyi (Ellen) founded JadeTale to bring those values forward — fusing ancient symbols with modern elegance, and creating pieces that honor where you come from and guide where you're going.

“Jewelry should be more than decoration — it should reflect who you are, where you’ve been, and what you believe in.”
— Xiaoyi (Ellen), Founder of JadeTale

Driven by her values of integrity, mindfulness, and connection, she partners with master artisans to create designs that carry energy, intention, and timeless beauty.

✧ Join the Journey

This is not just a store. It’s a sanctuary for women who are stepping into their power — with elegance, depth, and self-trust.

By choosing JadeTale, you’re joining a global circle of conscious women who value beauty with meaning, heritage with modernity, and style with soul.

We invite you to take the Find Your Compass Quiz and begin your journey toward jewelry that speaks to your spirit.

JadeTale is your story — in stone. Let it be told with grace.

With light and love,
The JadeTale Team